‘Virgin Trains’ remove ‘The Daily Mail’ newspaper from their trains

‘Virgin Trains’ have made the decision to stop selling all ‘The Daily Mail’ newspapers from its onboard shops and provide it in its first-class carriages. I was unable to find ‘Virgin Trains’ original press memo so it seems they may have removed it, so the following quote is from ‘PR Week’.

“Different viewpoints are often valuable, and it’s certainly true that we choose to take our news from different sources depending on our view of the world.

“Thousands of people choose to read the Daily Mail every day. But they will no longer be reading it courtesy of VT [Virgin Trains]. There’s been considerable concern raised by colleagues about the Mail’s editorial position on issues such as immigration, LGBT rights, and unemployment. We’ve decided that this paper is not compatible with the VT brand and our beliefs. We won’t be stocking the Daily Mail for sale or as a giveaway.”

“We regularly review the products we have on sale for customers onboard our trains, and after listening to feedback from our people we have decided that we will no longer stock copies of the Daily Mail on services on our west coast route.”

I wholeheartedly disagree with this decision. ‘Virgin Trains’ is a private company so has the right to act as it wishes so this isn’t an argument about whether the public has a right to the newspaper, but I still find their decision deeply troubling.

The idea that ‘The Daily Mail’ publishes hateful rhetoric (while not directly said but is deeply implied), ignores the ‘Editors Code of Practice’ that all newspapers and magazines are bound by as seen below in the first bullet point.

editors code 1

You can read the full code of practice at https://www.ipso.co.uk/editors-code-of-practice/ but I want to point you to some specific points which directly involve this situation.

editors code 2

editors code 3

what does ipso do

These screenshots directly show that all newspaper and magazine publications are bound by rules that they must follow and that ‘The Independent Press Standards Organisation’ will force publications to publish corrections or adjudications if they breach it.

Apart from the points mentioned above I also feel when it comes to free speech and having a society with healthy debate this sets a very dangerous precedent. As said before ‘Virgin Trains’ is a private company and is able to do as it wishes but I strongly feel this is something that should be heavily looked at and discussed.


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